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Colors Drive Ad Conversions. Are You Using the Best Ones?

Bridget Johnston May 5, 2021

The human eye can see approximately 10 million different colors. When looking at different colors together, the number of combinations we can see are limitless.  These limitless choices lead to...

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The AI Marketing Blog | The Lastest in Marketing Automation & Analytics

May 5, 2021

Colors Drive Ad Conversions. Are You Using the Best Ones?

Bridget Johnston

The human eye can see approximately 10 million different colors. When looking at different colors together, the number of combinations we can see are limitless.  These limitless choices lead to...

May 3, 2021

Marketing in the Era of iOS 14

Bridget Johnston

iOS 14 is changing marketing forever. The third-party cookie apocalypse is changing ad targeting too. When so much strategy was built on the principles of our old digital marketing world,...

April 27, 2021

Can AI Make Us More Creative?

Bridget Johnston

Humans and machines have different skill sets.  For example, humans are good at creativity. Throughout history, people have painted masterpieces. People have constructed beautiful buildings. We’ve written novels. We’ve climbed...

April 26, 2021

The Virtual Museum: Visit the Gallery AI Curated

Bridget Johnston

Human creativity can be fueled by data. That’s why AI curated a virtual museum.  Like a painter’s brush or a sculptor’s chisel, artificial intelligence is an essential tool for creative...

April 20, 2021

Vaxed & Waxed: Campaign Creative for Summer 2021

Bridget Johnston

The motto of this upcoming summer seems to be: Vaxed and waxed. The phrase has been making its way around Twitter, as people discuss easing social distancing, a return to...

April 19, 2021

Quick Edits to Drive Digital Ad Conversions

Bridget Johnston

Every marketing team wants to drive more conversions.  Artificial intelligence can predict the creative decisions that drive conversions for any digital ad campaign. Along with this, AI can also help...