5 Benefits of Getting a Paid Social Scorecard

Published in Innovation, Marketing Tips on July 13, 2018

By Bridget Johnston | Pattern89

5 Benefits of Getting a Paid Social Scorecard

If you want to be able to get an instantaneous look at how your paid social ads are performing, you can download a personalized Social Scorecard!

Sounds good, but what is that?

The Pattern89 Paid Social Scorecard is a personalized report of your ad performance on Facebook and Instagram. We look into our Data Co-op to compare and analyze ad spend metrics. Our Co-op contains billions of data points with hundreds of millions of dollars in ad spend, and also uses machine learning to understand factors that correlate most with marketing success.

With this introductory glance at your paid social program, you’ll get a look at what our data can do for you. And if that wasn’t enough to convince you, here are five other reasons to get a Scorecard:

It’s fast and free.

In just a few minutes, you will be provided with insights on how your ads have been performing. And not only is it fast– it’s free. That’s always the best price.

You’ll be able to easily recognize trends and patterns.

Your Scorecard will offer an in-depth look at your Facebook and Instagram ad performance over the last 12 months. Seeing a year’s worth of CPM, CPC and full-funnel engagement data can reveal a lot. How your ads have trended might surprise you!

CPC Over Time in the Scorecard

Compare your performance to that of hundreds of other brands

Not only will you be able to understand how your ads are performing, but you’ll also be able to see how others are doing. You’ll see a comparison of your ads’ performances against that of the Pattern89 Data Co-op benchmark. Seeing how the competition stacks up can help you better understand how you’re performing.

Receive personalized insights and recommendations on how to improve

A Scorecard will give you recommendations on what to do to get the most out of your ads. Using data-backed insights, you’ll get recommendations on how to improve your creative elements, audience engagement, campaign length, and more.

Get a better idea on where to focus your time

If something’s working, that’s great! If another area isn’t performing too well though, our Scorecard will let you know, so you can refocus your efforts there.

So are you ready to see how your social ads have been stacking up? Get your Pattern89 Social Scorecard.