As with many of life’s great endeavors, there are several philosophical approaches to advertising. In this post, we came up with two sets of advertising principles that follow great philosophical approaches– altruism and nihilism.
How to Be an Altruistic Advertiser
Altruism is the belief in or practice of disinterested and selfless concern for the well-being of others. Our altruistic advertiser and VP of Marketing, Despi, has put together ways you can approach your digital advertising with an altruistic outlook.
- Be helpful – Show personalized content that adds value to your customers’ lives.
- Be generous – Use copious amounts of promo codes.
- Inspire happiness – Add dogs to your adds. They make people happy.
- Be a peacemaker – Invest in dynamic product ads AND brand awareness campaigns. A full funnel is the path to a fully realized marketing program.
- Give all the credit away – Send your boss 3 talking points so she can brag about the crazy good ROI your ads are getting.
- Check your ego – Take a deep breath and be willing to make changes to your ads when the data contradicts your assumptions. Do it for the greater good.
- Achieve harmony – Settle creative debates with the brand team by using data. If that doesn’t work, try a guided meditation.
- Make it easier – Give your team better tools that reduce hands-on time and improve results. And then give them the afternoon off.
How to Be a Nihilist Advertiser
Nihilism is the rejection of all religious and moral principles, in the belief that life is meaningless. It’s not as bleak as it may sound. It can be freeing. And it can help you be a better advertiser. Our resident nihilist and Marketing Manager, Bridget, will show you what to keep in mind when applying this outlook to your ads.
- Traditional advertising is dead and we have killed it. (Just look at what this business has created.)
- There’s no reason to get attached to your work. It’s better for your mental health if you don’t.
- The ad cycle is so quick and your current campaign will be dead soon.
- Try new things. Who cares? You’ll be trying new things after this anyway.
- Reject your professional and educational training. Anything can succeed now.
- Realize that there is no ultimate of knowledge/truth in what will lead you to success.
- Accept that there is suffering in your work, and there always will be.
- Free yourself/your ads of expectations by being open-minded and experimental.
- Most people will be indifferent to your ads, and that’s ok. If you want, you can use that knowledge to make them a little more appealing to a few people.
- If you gaze long enough into your professional goals, your professional goals will gaze back into you.