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August’s Trends for Brand Awareness Creative

Bridget Johnston August 17, 2020

Every creative choice makes a big impact on brand awareness. Luckily for marketers today, Pattern89’s artificial intelligence is able to predict the top-performing creative decisions for them. 

Pattern89 analyzes billions of advertiser data points daily, finding statistically significant trends to improve your ad performance. 

We all know that current events, seasons and cultural attitudes impact what consumers connect with. Pattern89’s artificial intelligence can analyze and interpret data to determine what creative ad elements are on-trend at any moment.

Let’s look at what’s trending for brand awareness campaigns. 

Pattern89 Predict is able to determine your brand’s top-performing ad creative, before campaigns begin. And beyond that, it can make predictions for specific campaign objectives. 

Download August’s Brand Awareness Creative Brief.

August 2020 Brand Awareness Creative Trends for Digital Ads

The following events influenced August’s trending creative:

  • New round of shutdowns 
  • Back-to-school planning 
  • A rise in the popularity of camping 
  • Changes in social distancing 
  • A shift in engagement between Instagram and Facebook 

If you’d like to see how these moments have influenced creative trends at other stages of the marketing funnel, you can download the full Creative Trends Report. 

Your brand has unique creative trends. 

While these trends outlined above cover all industries, your brand has its own unique creative trends. Want to know what they are? Sign up for a platform review and see Pattern89 in action with your own data.