iOS 14 will change everything. ✨📱 Here’s how to get your marketing ready.

Ad Imagery: Get the Right Look for the Right Price

Bridget Johnston January 19, 2021

The choices brands make for ad imagery will impact campaign costs. As the seasons change and we experience new cultural events, creative costs fluctuate.  Dr. Rebecca Swift, Global Head of...

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Bridget Johnston, Author at Pattern89

January 19, 2021

Ad Imagery: Get the Right Look for the Right Price

Bridget Johnston

The choices brands make for ad imagery will impact campaign costs. As the seasons change and we experience new cultural events, creative costs fluctuate.  Dr. Rebecca Swift, Global Head of...

January 15, 2021

Ad Creative: What Should You Really Care About?

Bridget Johnston

The only way to find your brand’s ultimate performance-driving ad creative is by trusting in data. Performance marketers can spend hours, even years, running A/B tests and comparing how previous...

January 14, 2021

This is how long your creative life cycle should be.

Bridget Johnston

Creative lIfe cycles vary in length, depending on objectives, industries and content.  Marketers know how long campaigns usually last… but do you know how long they should last?  Your Ideal...

January 11, 2021

How the CMO Should Scale Up in the Age of Data

Bridget Johnston

The work of a CMO is a blend of experience, testing and making bold choices. While working toward both objectives of revenue generation and cost reduction, CMOs often ensure their...

January 5, 2021

iOS 14 and Digital Marketing: What Should You Expect?

Bridget Johnston

iOS 14 and digital marketing have had some big updates recently. Namely, opt-in options with this new operating system will change the effectiveness of ad targeting forever.  Here’s the scoop...