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Digital Marketing Manager: How Will AI Change Your Job?

Bridget Johnston April 14, 2021

Here’s some good news for your digital marketing manager: Artificial intelligence won’t take their job. And here’s some even better news: A.I. will make thier job easier.  And the best...

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Bridget Johnston, Author at Pattern89

April 14, 2021

Digital Marketing Manager: How Will AI Change Your Job?

Bridget Johnston

Here’s some good news for your digital marketing manager: Artificial intelligence won’t take their job. And here’s some even better news: A.I. will make thier job easier.  And the best...

April 8, 2021

Facebook Ad Formats: What to Know Right Now

Bridget Johnston

Image or video? Facebook or Instagram? Single image or carousel?  These are all decisions digital marketers make when planning Facebook ad formats for digital marketing campaigns. Each creative choice can...

April 6, 2021

What Should Your Headline Copy Look Like This Month?

Bridget Johnston

When it comes to digital ad headline copy, AI knows– down to the character count– which creative decisions will drive conversions for your campaigns.  Let’s take a look at the...

April 5, 2021

What Are Your Creative Strengths?

Bridget Johnston

You’ve been training your whole career for this, and now artificial intelligence can power up your creative strengths. Creative marketers have 49,000 decisions to make for every digital ad they...

April 1, 2021

49,000 Chances to Make the Right Creative Decision

Bridget Johnston

Think of all the creative components of a digital ad.  It’ll contain imagery or a video, headline copy, body copy and a CTA.  Go a level deeper, and you’ll start...