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Ad Creative: What Should You Really Care About?

Bridget Johnston January 15, 2021

The only way to find your brand’s ultimate performance-driving ad creative is by trusting in data. Performance marketers can spend hours, even years, running A/B tests and comparing how previous...

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Partners, Author at Pattern89

May 15, 2020

How will AI affect marketing? DemandJump investigates.


This guest post was written by Jordan Ehrlich, DemandJump’s Inbound Marketing Manager. How is artificial intelligence already used in marketing? It’s nothing new, we know that artificial intelligence can help...

March 27, 2020

Connect Your Customer Journey Dots with Data


The term “customer journey” has been making the rounds in the marketing community for the better part of a decade. For the uninitiated, the customer journey refers to the steps...

March 5, 2020

5 Use Cases for E-Commerce AI in 2020


You’ve probably heard the hype for a few years now. But did you know that the majority of CMOs plan to add e-commerce AI and machine learning to their marketing...