Business Insider: Consumers still expect to see social ads

Consumers don’t want advertisers to stop running social ads, but they do want them to adjust their strategies.

There is very little expectation from consumers that brands should stop advertising in response to the pandemic. While consumers don’t want brands to stop advertising amid the pandemic, they do want to see them shift strategies to take a more proactive role against the spread of the virus.

This falls in line with the newly emerging trends and patterns in advertising creative that Pattern89’s AI found.

Read Business Insider’s look at how brands can, and should, adjust their social ads in our socially distanced world.