All the leaves are brown and the sky is gray. I’ve been for a walk on a winter’s day. And, even though this song is about L.A., I’ll be equally happy to be in San Francisco in February for SaaStr 2018.
The respite from a dreary Indiana winter isn’t the only reason. I’m also excited about the opportunity to learn from some of the most dynamic companies in the SaaS space. I lead both marketing and customer experience at Quantifi, so I’ll be looking for interesting ways these disciplines can intersect.
These are the can’t-miss sessions on my calendar to inspire my strategy:
Building Customer Empathy Through Storytelling and Creativity
Ann Marie Alacantra – Tech Reporter / Adweek
Tom Klein – CMO / Mailchimp
Visual Stories That Sell
Jason Katz – Chief Storyteller / Pixar
Peter Arvai – CEO / Prezi
How to Create a $50M ARR Inbound Revenue Machine
Mike Volpe – CMO / Cybereason
Justyn Howard – Founder & CEO / Sprout Social
You’ll find all these sessions on Tuesday. A strategy I’ve found useful is to leave a day of your agenda open for chance meetings, field trips and exploring. If you’d like to meet up with me at SaaStr, drop me a line and let’s connect on Wednesday over a farm-to-table lunch or a field trip to SFMOMA. I hope to meet up with innovative marketers, CX enthusiasts and multipotentialites who like to talk about a little of everything.
Hope to see you soon!