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California Dreamin’: A SaaStr Preview

Despi Ross February 1, 2018

All the leaves are brown and the sky is gray. I’ve been for a walk on a winter’s day. And, even though this song is about L.A., I’ll be equally happy to be in San Francisco in February for SaaStr 2018.

The respite from a dreary Indiana winter isn’t the only reason. I’m also excited about the opportunity to learn from some of the most dynamic companies in the SaaS space. I lead both marketing and customer experience at Quantifi, so I’ll be looking for interesting ways these disciplines can intersect.

These are the can’t-miss sessions on my calendar to inspire my strategy:

Building Customer Empathy Through Storytelling and Creativity
Ann Marie Alacantra – Tech Reporter / Adweek
Tom Klein – CMO / Mailchimp

Visual Stories That Sell
Jason Katz – Chief Storyteller / Pixar
Peter Arvai – CEO / Prezi

How to Create a $50M ARR Inbound Revenue Machine
Mike Volpe – CMO / Cybereason
Justyn Howard – Founder & CEO / Sprout Social

You’ll find all these sessions on Tuesday. A strategy I’ve found useful is to leave a day of your agenda open for chance meetings, field trips and exploring. If you’d like to meet up with me at SaaStr, drop me a line and let’s connect on Wednesday over a farm-to-table lunch or a field trip to SFMOMA. I hope to meet up with innovative marketers, CX enthusiasts and multipotentialites who like to talk about a little of everything.

And if you are arriving on Monday and don’t have evening plans, check out this event from our friends at Sigstr. They promise no pitches and no PowerPoints. Just beer, tapas and fun.

Hope to see you soon!