Ethics in Marketing AI: A Wall Street Journal Feature

Bridget Johnston June 18, 2019

Our team of data scientists has committed to creating AI with an ethical focus. Because of this commitment, the Pattern89 data science team has been featured in The Wall Street Journal....

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Innovation Archives | Pattern89

June 4, 2019

AI Explained: How Algorithms Optimize Facebook Ads

Bridget Johnston

There are several approaches to optimizing Facebook ads. Using artificial intelligence to optimize ads is the fastest, most thorough, and most accurate way to do it. Let’s take a look...

February 28, 2019

Clean up those ads… with a touch of AI!

Bridget Johnston

Are your ads underperforming? Does the Facebook Ads Manager have you down in the dumps? Is your boss getting angrier by the minute at your team’s ad performance? But first,...