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Getty Images: What does the creative future look like?

Bridget Johnston December 3, 2020

Look back at this day, one year ago. Things were so different.  Considering all the changes that 2020 has brought, of course, we’ve seen changes in creativity. Our processes and...

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Innovation Archives | Pattern89

December 3, 2020

Getty Images: What does the creative future look like?

Bridget Johnston

Look back at this day, one year ago. Things were so different.  Considering all the changes that 2020 has brought, of course, we’ve seen changes in creativity. Our processes and...

November 16, 2020

Facebook Ad Life Cycles: How Long Will Creative Last?

Bridget Johnston

The life cycle of any creative varies from campaign to campaign.  Artificial intelligence has discovered that while creative lifecycles are getting longer in practice, marketers need to make them shorter...

November 12, 2020

What is ad fatigue?

Bridget Johnston

Let’s look at a hypothetical situation. Your brand, or your agency, has been running a campaign on Facebook and Instagram. It starts off with a bang. Engagement is high. CPC...