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What is the Facebook Conversions API? How does it relate to iOS 14?

Bridget Johnston March 4, 2021

The trend of increased consumer privacy has been heavy in the news these recent months — particularly with the focus on changes coming in tandem with iOS 14. Previously, we...

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Innovation Archives | Pattern89

February 18, 2021

A Gardener and a Turtle Walk into a Bar…

Bridget Johnston

Think about the most random images you can include in your next ad campaign. A gardener, a sea turtle and a nightclub are my examples.  Including any of these things...

February 8, 2021

This is the week to finally quit A/B testing.

Bridget Johnston

A/B testing is out. Predicting winners is in. With the help of artificial intelligence, marketers can do this with over 95% accuracy.  The latest Creative Forecast— 21 Big Ideas for...

February 4, 2021

Artificial Intelligence Predicts: When Will We Have Parties?

Bridget Johnston

The biggest day in advertising is this Sunday, and artificial intelligence has predicted what creative choices will be trending. But with the pandemic’s effects on marketing in general, especially in...

January 27, 2021

Make It a Roaring 2021

Bridget Johnston

It’s only up from here! Pattern89’s latest edition of the Creative Forecast is starting the year off with hundreds of marketing predictions from its creative AI.  Pattern89 has forecasted what...

January 19, 2021

Ad Imagery: Get the Right Look for the Right Price

Bridget Johnston

The choices brands make for ad imagery will impact campaign costs. As the seasons change and we experience new cultural events, creative costs fluctuate.  Dr. Rebecca Swift, Global Head of...

January 11, 2021

How the CMO Should Scale Up in the Age of Data

Bridget Johnston

The work of a CMO is a blend of experience, testing and making bold choices. While working toward both objectives of revenue generation and cost reduction, CMOs often ensure their...