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Truth Hurts

Taylor Bickett June 15, 2021

The truth hurts. Lizzo knows it and you do too, but learning about your weaknesses will make you stronger… You’re doing a lot of things right. But there are ways...

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Innovation Archives | Pattern89

June 3, 2021

Watch Now: Creative Thinking and Computer Vision Class

Bridget Johnston

Indiana University’s Luddy School of Informatics, Computing and Engineering partnered with Pattern89 to host a class to teach marketers the basics of artificial intelligence.  “AI 101: Creative Thinking and Computer...

May 17, 2021

Data doesn’t care if your kid could paint that.

Bridget Johnston

Creative thinking and analytical thinking are totally separate schools of thought. Or are they?  Throughout our careers, marketers sometimes tend to think of ourselves any of the following, with not...

May 5, 2021

Colors Drive Ad Conversions. Are You Using the Best Ones?

Bridget Johnston

The human eye can see approximately 10 million different colors. When looking at different colors together, the number of combinations we can see are limitless.  These limitless choices lead to...

May 3, 2021

Marketing in the Era of iOS 14

Bridget Johnston

iOS 14 is changing marketing forever. The third-party cookie apocalypse is changing ad targeting too. When so much strategy was built on the principles of our old digital marketing world,...

April 26, 2021

The Virtual Museum: Visit the Gallery AI Curated

Bridget Johnston

Human creativity can be fueled by data. That’s why AI curated a virtual museum.  Like a painter’s brush or a sculptor’s chisel, artificial intelligence is an essential tool for creative...

April 14, 2021

Digital Marketing Manager: How Will AI Change Your Job?

Bridget Johnston

Here’s some good news for your digital marketing manager: Artificial intelligence won’t take their job. And here’s some even better news: A.I. will make thier job easier.  And the best...