How to Survive and Thrive in Facebook’s “Clear History” Era

Bridget Johnston May 16, 2019

Facebook is making updates that will affect advertisers. Their latest “clear history” announcement might have some in a panic. Fear not, Facebook advertisers! We’ve summarized these changes for you and...

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Innovation Archives - Page 2 of 10 - Pattern89

November 28, 2018

Marketing Forecast: Cloudy With a Chance of AI

Bridget Johnston

On December 14, I’ll be giving a talk on how machine learning and artificial intelligence is impacting marketing, what the difference between these technologies is and what I see on...

November 13, 2018

Announcing: The Pattern89 Planner

Bridget Johnston

Starting now, AI for creative ad elements will make your campaigns deliver better returns and higher revenue. We’re introducing the Pattern89 Planner, and it’s the secret weapon that will tell...

September 18, 2018

BoxUp sees 220% increase in ROAS with Pattern89

R.J. Talyor

After just 5 days of implementing Pattern89 account health alerts, BoxUp saw nearly a 40% increase in their conversion ROAS. And, over 3 months, they had a 220% increase in...

August 31, 2018

What Tomb Raiding Can Teach About Paid Social Data

Bridget Johnston

If data science tells us anything, it’s that sometimes the unexpected can make your ads more engaging. All the buzz around the new Tomb Raider game trailer, appropriately titled Shadow...

August 23, 2018

The Danger of Not Leveraging AI and Data Science

Bridget Johnston

Sometimes it might feel like planning your paid social strategy is the equivalent of living dangerously. Due to advancements in artificial intelligence and data science though, paid social strategy isn’t...