iOS 14 will change everything. ✨📱 Here’s how to get your marketing ready.
Bridget Johnston January 19, 2021
The choices brands make for ad imagery will impact campaign costs. As the seasons change and we experience new cultural events, creative costs fluctuate. Dr. Rebecca Swift, Global Head of...
Read ArticleJanuary 15, 2021
The only way to find your brand’s ultimate performance-driving ad creative is by trusting in data. Performance marketers can spend hours, even years, running A/B tests and comparing how previous...
January 14, 2021
Creative lIfe cycles vary in length, depending on objectives, industries and content. Marketers know how long campaigns usually last… but do you know how long they should last? Your Ideal...
January 11, 2021
The work of a CMO is a blend of experience, testing and making bold choices. While working toward both objectives of revenue generation and cost reduction, CMOs often ensure their...
January 11, 2021
Everyone is hearing a lot about iOS 14 and the impact it is expected to have on digital marketing. This blog post is meant to inform you with what’s happening,...
December 14, 2020
Someone’s about to become a customer… Or at least, you hope so. What’s the best conversion campaign creative right now? What will get them to click that button and make...
December 14, 2020
Marketers have millions of choices to make, when it comes to nurturing mid-funnel marketing campaigns. Artificial intelligence is making decision-making easier by determining the best creative choices you can make,...