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Ad Imagery: Get the Right Look for the Right Price

Bridget Johnston January 19, 2021

The choices brands make for ad imagery will impact campaign costs. As the seasons change and we experience new cultural events, creative costs fluctuate.  Dr. Rebecca Swift, Global Head of...

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Marketing Tips Archives | Pattern89

January 15, 2021

Ad Creative: What Should You Really Care About?

Bridget Johnston

The only way to find your brand’s ultimate performance-driving ad creative is by trusting in data. Performance marketers can spend hours, even years, running A/B tests and comparing how previous...

January 14, 2021

This is how long your creative life cycle should be.

Bridget Johnston

Creative lIfe cycles vary in length, depending on objectives, industries and content.  Marketers know how long campaigns usually last… but do you know how long they should last?  Your Ideal...

January 11, 2021

How the CMO Should Scale Up in the Age of Data

Bridget Johnston

The work of a CMO is a blend of experience, testing and making bold choices. While working toward both objectives of revenue generation and cost reduction, CMOs often ensure their...

December 14, 2020

Mid-Funnel Marketing Trends for 2021

Bridget Johnston

Marketers have millions of choices to make, when it comes to nurturing mid-funnel marketing campaigns. Artificial intelligence is making decision-making easier by determining the best creative choices you can make,...