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Cosmetics Advertising Trends by Ad Age and Pattern89

Bridget Johnston May 14, 2020

The coronavirus pandemic is changing everything, including cosmetics advertising. Ad Age reached out to Pattern89 to learn how it’s affecting Facebook and Instagram ads.

Pattern89’s AI analyzed billions of data points to determine how beauty brands are adapting to our new normal. This provided a deep dive into beauty brands’ ads on Facebook and Instagram. From this analysis, Ad Age learned the latest on what’s on-trend for beauty brands today.

Read Ad Age’s report.