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Facebook Ad Performance Tip: AI’s Insights for Instagram Ads

Bridget Johnston March 9, 2020

Facebook ad performance low? AI has the answers for your Instagram ads.

Every small creative decision has an impact on your Facebook ad returns. This includes color use and design throughout your Instagram ad campaigns.

In fact, up to 47% of performance is due to creative choices. That’s why we’ve built an AI tool that helps creative teams and Facebook ad managers determine what colors to include in their marketing. A data-backed analysis of billions of creative advertiser data points has determined what colors are currently driving performance and increasing engagement.

Facebook ad targeting tip: Choose wisely for Instagram Stories

If you’ve read our 10 colorful Facebook ad hacks blog, you’ll know that every single ad medium has different colors that will optimize performance. So how can colors improve your Instagram ad performance?

There are differences in optimal colors between Instagram Stories and Instagram Stream. Between the two, some of the same colors work well. In fact, 30% of their trending colors overlap for top-performing ads. 

In turn though, this means that 70% of their trending colors are different. For example, hues in the Red color family (including #804040, #C04040, #C08040) are top performers for Instagram Stream, but not Instagram Stories. 

Facebook ads not performing? Boost performance with AI-driven colors and content.

These three shades are performance-driving colors for Instagram Stories and Instagram Stream ads.

As Stories continue to grow in popularity, keep color in mind as one of the factors that drives results. Every brand has different top-performing colors, and only AI can determine yours.

Break the Facebook ad Color Code

The hues you include (and exclude) from ads could make or break a campaign. AI is now able to predict what colors will drive performance for your funnels, audiences, products and more.

Download our AI-driven report “The Color Code” to learn more about the connections between color and performance.

Improve Facebook ad performance with AI-driven color tips

And if you’d like to take a deeper dive into AI, and learn what colors will drive performance for you, get a free Facebook ad color audit.