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INBOUND 2017’s is Bringing the A-Players

Sharmin Kent September 18, 2017

Attending HubSpot’s annual conference INBOUND is always an experience. Nearly 20,000 attendees will converge on Boston for a week of learning, sharing and partying.

But this year’s conference stands out: its keynote and spotlight speakers make up one of the most diverse and inclusive lineups this conference season. For marketers, seeing and hearing women and people of color share their stories is both valuable and relatively rare. The speakers chosen offer completely new ways to see marketing, creating content and mastering storytelling. The lineup is also proof that it is possible to put together a conference lineup with a variety of voices.

The Big Names

This year’s INBOUND attendees get a list of bonafide stars as keynote speakers. First on the list is former First Lady Michelle Obama. Her accomplishments include her initiatives while she was in the White House: the Let’s Move! Campaign focused on childhood obesity, programs for military families, for students who seek post-high school education, and a global effort to provide education to women and girls. Obama’s talent for storytelling might rival her husband’s, and she’s sure to command a captive audience at INBOUND.

But Michelle Obama is just one of the keynotes for this four-day conference. Joining her are writer and professor Brene Brown, Refinery 29 co-founder Piera Gelardi, Pixar co-founder Ed Catmull, wrestling superstar and actor John Cena, and HubSpot co-founders Brian Halligan and Dharmesh Shah. Each speaker has a unique and compelling story to tell: a writing career driving by the desire to help people; the creation of a company devoted to telling stories of its own; an actor branching out into new career paths; and the creators of one of the most powerful marketing platforms on the market.

Seeking the Spotlight

That’s just four days of keynote speakers. This year’s Spotlight speakers offer just as much diversity as the keynotes. In fact, its lineup of women of color shows just how diverse tech, marketing and entertainment are becoming.

YouTube star turned HBO showrunner Issa Rae is one of the most popular and powerful millennial storytellers on TV. She joins other women of color on the lineup, including Bozoma St. John, who left Apple to join Uber as its chief brand officer, Teen Vogue’s first editor of color Elaine Weltheroth, Away co-founder Jen Rubio and Gixo co-founder and CEO Selina Tobaccowala. Slack co-founder and CEO Stewart Butterfield is also a Spotlight speaker. His commitment to diversity in engineering led to one of the most talked-about events last year: four black female engineers
represented Slack and accepted the TechCrunch award for fastest-growing startup.

Attending conferences to learn and exchange different points of view is important, but this year’s INBOUND is offering an experience that shows the power of diversity in tech.

Headed to INBOUND this year? Quantifi will be there, too! Click here to set up a meeting with one of our team members. We’d love to talk both about social advertising and diversity in tech!