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The New New Thing Podcast: How to Craft an Intelligent Snapchat Strategy for Your Brand

Liz Prugh April 5, 2017

This podcast is hosted by R. J. Talyor, editor-in-chief of The New New Thing, Liz Prugh, managing editor of The New New Thing, and Despi Ross, VP of Customer Success at High Alpha.

On this week’s podcast we feature Snaplytics CEO Thomas Cilius. Snaplytics is an analytics platform for brands to manage Snapchat. Snapchat is still a mostly-unknown channel for many brands and marketers, and we ping Thomas on best practices for your brand, as well as metrics and KPIs needed in order to measure success to validate time invested on the social media app. 

The 7 Most Significant Stats from Snaplytics’ Q4 2016 Snapchat Quarterly Report

In this podcast, we discuss: 

  • Why Snapchat Stories are so different from any other channel today;
  • How Snaplytics has seen brands’ overall strategy with Snapchat as trial and error — brands use it for completely different reasons;
  • Why continuity is key;
  • How to come up with creative (ongoing) stories;
  • Metrics of success to establish for Snapchat campaign efforts and how often to post;
  • Why Facebook won’t push out Snapchat.

The 3 Major Concerns About Snap’s IPO

Follow Snaplytics on Twitter and visit their website for more information. 

Listen to more podcasts on The New New Thing, and subscribe to our SoundCloud for updates. Follow us on Twitter and Instagram @TNNTnews.

Featured image: Applico