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Pattern89 Adds to Growing Executive Team

Bridget Johnston July 13, 2020

INDIANAPOLIS (July 13, 2020) – Pattern89, a platform that specializes in creative artificial intelligence (AI) to maximize digital ad performance, today announces the hiring of Allison Bantz as Chief Customer Officer and Charlene Tay as Principal Data Scientist. This news falls on the heels of Pattern89’s recent $2 million growth capital funding raise.  

As Chief Customer Officer, Allison Bantz will oversee Pattern89’s marketing efforts and the customer experience from onboarding to retention. Bantz previously served as the vice president of services at Anvl, leading the strategic vision and execution of the customer experience, following 12 years with ExactTarget and Salesforce after the company’s acquisition in 2013. With a broad background in SaaS consulting, professional services, customer support and global operations, Bantz will add new expertise to the Pattern89 customer experience team. 

Bantz holds a bachelor’s degree in Communication Studies and a minor in Business from Indiana University (IU), and a bachelor’s degree in Continuing Education in Business Management, Project Management and Finance from Indiana University Purdue University Indianapolis (IUPUI). 

Charlene Tay joins Pattern89 as Principal Data Scientist where she will oversee data science efforts, build and strengthen Pattern89’s AI technology and creative capabilities, and work in conjunction with the product and engineering teams to facilitate and build new features of the Pattern89 platform. Born and raised in Singapore, Tay has lived in Indiana for over 10 years. Previously, Tay worked as a data scientist for High Alpha where she developed and successfully implemented data science initiatives for High Alpha’s portfolio companies and identified ongoing opportunities to drive business solutions. 

Prior to joining High Alpha, Tay served as a researcher in cognitive science at IU, where she helped with designing and building computational models of the brain and statistical learning in humans, with the goal of informing future generations of AI. Tay holds bachelor’s degrees in Human Biology and Psychology from IU and a master’s degree in Data Science from IU’s Luddy School of Informatics, Computing and Engineering.

“The leadership that Allison and Charlene will bring to our team is beyond exciting. We’ve seen massive growth in our technology, customer base and team, and having their skill sets onboard will push Pattern89 forward in big ways,” said R. J. Talyor, CEO and Founder of Pattern89. “Allison’s and Charlene’s expertise in customer experience and data science will be instrumental in promoting our mission of inspiring creativity in brands, agencies and marketers, by way of artificial intelligence.” 

Since mid-June, Pattern89 has hired five employees, bringing its total full-time employee roster to 20. The marketing technology company is planning on hiring 10 more employees by the end of the year in software engineering, sales and customer service. 

To learn more about Pattern89, visit To view Pattern89’s current openings, visit


About Pattern89

Pattern89 provides powerful, artificial intelligence-driven marketing technology to help brands and agencies discover what creative decisions drive their most impactful digital performance. With creative analysis and prediction algorithms delivering over 95% accuracy, Pattern89 reduces waste by identifying successful patterns and outliers in companies’ ad creative performance data on digital channels. For more information, visit

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