Can you solve the mystery of the best creative? 🔎 Choose your own ADventure with iStock by Getty Images + Pattern89.

Pattern89 Selects iStock by Getty Images to Leverage AI in Sourcing Creative Content

Bridget Johnston September 9, 2019

iStock’s entire collection of visual content is now searchable across hundreds of AI-driven dimensions powered by Pattern89.

INDIANAPOLIS (Sep. 9, 2019) – Pattern89, a platform that specializes in creative artificial intelligence (AI) to maximize digital ad performance, today announced a partnership with iStock by Getty Images, which offers millions of superior stock images at affordable prices, enabling customers, through artificial intelligence, to tap into millions of photos, videos and illustrations to better select imagery for digital ads.

For instance, based on insights from Pattern89, a customer discovers that top-performing ads are predicted to have two faces, a dog, a bicycle and the “Steel Blue” hex code #63B8FF. That customer can use those specific search criteria to search images across iStock’s entire library for the best combination of elements for their digital ad.

iStock by Getty Images and Pattern89 are using these insights and their wealth of content to help teach marketers, retailers, and content users about the types of content that drive the highest campaign returns. The two companies just launched the “Choose Your Own ADventure” quiz that helps its users master these best practices for optimizing social media campaign performance.

“This exciting partnership with iStock by Getty Images provides marketers, advertisers and agencies alike with the richest collection of world-class images and video content to use in digital campaigns,” said  R. J. Talyor, CEO and Founder of Pattern89. “At times, it can be time-consuming to determine which photos drive the largest results in campaigns. Now, our customers can be served the best images determined by AI that further simplifies the creative process.”

Since its inception in 2018, Pattern89’s software has taken the guessing game out of marketing by providing customers with daily insights and recommendations for ad campaigns. Its proven algorithms analyze 2,900 dimensions of an ad across billions of impressions to predict what ad components – such as number of characters, photo or video, audience demographics – drive the biggest results. Ad campaigns can be maximized and launched in the click of a button, with Pattern89 customers seeing an ROI as high as 65% in 15-30 days.

“Leveraging Artificial Intelligence software powered by Pattern89 enables our customers and digital agencies alike to pair brilliant ideas and creative briefs with the right visual assets that makes their marketing efforts even more successful,” said Peter Orlowsky, Getty Images Senior Vice President of Strategic Development.

To learn more about the partnership, visit www.pattern89.com/istock.

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About Pattern89

Pattern89 provides powerful artificial intelligence-driven marketing technology to help brands discover the ad elements that drive the most impactful digital ad performance. By identifying successful patterns in companies’ ad data on Facebook, Instagram and Google ads and analyzing the results to hone future campaigns, Pattern89 keeps brands’ digital advertising up-to-date and maximized for performance. For more information, visit pattern89.com.

About iStock by Getty Images

Getty Images is one of the most trusted and esteemed sources of visual content in the world, with over 300 million assets including photos, videos, and music, available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in nearly every country in the world and is the first place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers.

Getty Images works with over 240,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events each year, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.

Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world’s best imagery. 

PRESS CONTACT:

Madisen Petrosky
Dittoe Public Relations
(317) 202-2280 x16
madisen@dittoepr.com