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Please Don’t Stop the Music: Summer Marketing Inspiration

Taylor Bickett June 8, 2021

What is it about the temperature rising… the days lengthening… the sunscreen spraying… that makes us want to break out into song?

Every year has one – the elusive “song of the summer.” This year, people were placing their bets as to what it would be as early as March. Early front-runners included “Leave the Door Open” by Silk Sonic, “Up” by Cardi B, and “Peaches” by Justin Bieber (ft. Giveon and Daniel Caesar), but later releases have threatened the throne. Olivia Rodrigo, an 18-year-old rising pop sensation, recently released her record-breaking debut album that includes hits like “good 4 u” and “deja vu” that are sure to continue to top the charts this summer.

While new music is hot on the scene, old favorites are sure to make their way onto our summer playlists. From “California Gurls” by Katy Perry to “Summertime” by DJ Jazzy Jeff & the Fresh Prince, some songs are just iconic. 

Not-So-Cruel Summer: The Return of Live Music

As COVID restrictions lift and vaccination rates rise, music fans are jumping at the chance to enjoy live music again. Many artists are finally getting the chance to reschedule their canceled 2020 concert dates this summer as well, and advertisers definitely got the memo. 

Pattern89 uses artificial intelligence to determine trends in advertising, analyzing over 500 billion data points and over 49,000 creative dimensions. It then uses this data to predict ad performance. The new Creative Forecast, which provides summer marketing tips, found that this quarter, top-performing imagery includes:

  • Live events 🎫
  • Microphones 🎤
  • Stages 🎭
  • Studios 🎙️
  • iPods 🎧

People are engaging with ads that depict a return to normal, and live music is something that many have been longing for since last March. So, as you’re jamming out to your favorite summer anthem, consider adding a concert scene to your next campaign. 

Marketing Inspiration from Your Favorite Summer Anthem

What does your favorite of these iconic songs say about your ad creative? Let your choice guide your summer marketing journey. Take the quiz to find out: