PupSocks Unleashes AI on Paid Social to Accelerate Growth

Published in Case Studies on October 10, 2018

By R.J. Talyor | Pattern89

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R.J. Talyor

R.J. Talyor is Chief Executive Officer at Pattern89.


Case Studies

PupSocks Unleashes AI on Paid Social to Accelerate Growth

Everyone loves their pet. PupSocks gives pet owners a new way to show that love by custom-printing their pet’s face on socks, mugs, tote bags and more. And because every purchase from PupSocks also supports two pet-centered non-profits, customers can show even more pet love while they have a little fun.

Facebook and Instagram are full of pet pictures, so it’s no surprise that those social media audiences are full of PupSocks customers. As PupSocks continues to accelerate its growth via paid social advertising, they turned to Pattern89, and put its AI platform to work.

PupSocks goals for Facebook and Instagram ads are to:

  • Increase revenue
  • Increase efficiency and return on ad spend (ROAS)
  • Discover new creative dimensions that drive performance

Pattern89’s ARGO engine analyzes PupSocks ads across 2,500 different dimensions to discover the statistically significant predictions that drive success. Through daily algorithmic analysis of their paid social campaigns, Pattern89 drives immediate improvements that enable PupSocks achieve their aggressive goals.

In the first 10 days of working with Pattern89, PupSocks saw the following results:

  • Revenue increased 12%
  • ROAS improved 15%
  • Pattern89 reinvigorated underperforming ad sets in smaller campaigns with 31% increase in ROAS

“At PupSocks, we use data to make every decision,” said Zach Zelner, CEO & Founder of PupSocks. “With Pattern89’s artificial intelligence, we find opportunities to exceed our goals, and learn what works–and what doesn’t–immediately. No spreadsheets, no waiting. We love partnering with the new tech platforms like Pattern89, so we can focus on growing the business with data.”

Ready to improve your paid social with AI? Request your free Pattern89 10-day pilot today.

R.J. Talyor

R.J. Talyor is Chief Executive Officer at Pattern89.