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Why retailers need to know the difference between a test and experimentation

Despi Ross June 5, 2017

Experiments can help retailers and brands discover new tactics that tests can validate.

A test is not an experiment. While these two words are used interchangeably by retail marketers, the difference is more than semantics. There are many stark differences between the mindset, process and outcome of one versus the other. A test is not an experiment, and an experiment is not a test.

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