These days, some of the biggest influencers in marketing are social stars — teens on apps like Music.ly, Instagram, and Snapchat. Brands have taken notice of the success of individual marketers on these platforms, and they’ve started to invest heavily in launching and maintaining a presence there.
The question many marketers have when it comes to influencer marketing is, “where do we start?” We sat down in our latest podcast with guest Jeremy Shih, head of marketing — AKA “The Marketing Dude”— at influencer media agency MediaKix.
We took a look at brands that have seen success and broke down the basics of influencer marketing and best practices, including:
- How brands measure ROI on platforms like Instagram, YouTube, Snapchat, and more;
- When should brands look to incorporate influencer marketing into their marketing strategy, and how to identify the right channels to experiment with;
- How to find a balance between testing and experimenting strategies, and going “head’s down” on what’s proven to work;
- Which platforms are hot for 2017: Taking the latest news from SXSW 2017, Jeremy shares what’s the next big thing for influencers (hint: live streaming!)
Featured image: Mediakix