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So You Think You’re Ready for Social Advertising

Brandon Evans January 30, 2018

It seems like every company is using social media to advertise. But it’s still a relatively new way to reach out to target audiences. And everyone thinks about social media differently. From considering it the best way to advertise, to not wanting to touch it at all.

If you’re reading this, you’re the kind of person who’s ready to take the plunge into social advertising. And there are a lot of solutions out there that say they can solve all your problems.

You think choosing a social ads platform is tough? Try creating and launching ads on your own.

Not to knock native ad managers. They have their place, especially for social media managers that focus on just one or two social channels. But for digital marketers with cross-channel social advertising campaigns, the time it takes to create ads can balloon into hours. And forget doing A/B testing on those ads. You’ll just spend more time looking for the right images and headlines to boost performance. And that kind of sucks.

So, how do brands build the best possible ads in less time, and discover which ads work best for them?

I’m glad you asked.

As a Digital Marketing Strategist, my job is to help our customers get the most out of Quantifi. I work closely with customers like Butler University to create and exceed social media advertising goals. That means I help brands choose the best social channels to advertise on, the right creative and copy, and a lot more. But for folks who aren’t ready to invest in a social ads platform, I still have some advice:

  • Make social media a real priority. I know, it’s easy to pawn that off on an intern. But if you don’t have a plan to make your social advertising successful, you’re just throwing away time and money.
  • Know your social channels. There’s nothing worse than watching a brand advertise on the wrong social channel. If you’re a shoe store, Instagram or Pinterest are your best bets. If you’re an attorney, though, those channels are kind of useless. Go where your target audience is first, then think about other channels later on.
  • Try a lot of different things in your social ads. Yes, it’s time-consuming, but experimenting with different ad elements will show you which speak directly to your prospective customers. And you won’t know exactly what your audiences want until you offer options.
  • Pay attention to industry benchmarks. There’s real gold in your ad performance data, but there’s even more value in tracking what works for brands similar to yours. Use benchmarks to find out how your competitors measure success, then tweak your ads accordingly.

Want to get started on being a social media master, but don’t want to spend any money on a social ad platform yet? Our Constellation Scorecard gives you your industry benchmarks and gives you personalized recommendations. Get it now.