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UFO Mania! Extraterrestrial Marketing Insights

Taylor Bickett May 28, 2021

Help! Aliens have “abducted” our hearts!

From “Invasion of the Body Snatchers” to “Men in Black” to “The Avengers,” alien invasions have been a staple of popular culture for as long as we can remember. 

Though human fascination with extraterrestrial life is not new, it has never been taken this seriously. UFO enthusiasts have been portrayed in films and the media as crazy or unhinged, and that’s why recent public acknowledgment from the government came as a surprise for many Americans. 

Next month, an unclassified report is to be delivered to Congress about… you guessed it: UFOs. Or, as they’re calling them now, “unidentified aerial phenomena” (UAPs).

Are these mysterious flying objects really signs of alien life, or are there worldly explanations for them? We may never know. Regardless, the hold they have on popular culture is undeniable. People have taken to social media to express their excitement and share their UFO theories (including a controversial tweet from Elon Musk), and we have even seen a rise in space- and alien-related content in marketing and advertising.

Data “Matters”: Space-Related Marketing Insights

Pattern89 uses artificial intelligence to analyze a constellation of over 500 billion data points in order to gain valuable insights and predict marketing performance. 

In an analysis of body copy and headlines from 2020 to 2021, AI found that:

  • Use of ? in body copy has gone up 125%.
  • The “space invader” emoji, ?, has gone up 1040% in body copy use.
  • ? in body copy has gone up 36%, with a CTR increase of 169%.
  • “UFO” in body copy has gone up 157%.
  • The word “space” in headlines has gone up 236%, with a CTR increase of 125%.

But that’s not all. This fascination with space has made its way into ad imagery as well:

  • Images including a spaceship have increased in popularity by 174%.
  • Planet images have gone up 216%.
  • Images of astronauts have gone up 256%.
  • Sky images saw a 48% increase in CTR.

If aliens are out there, whether they’re evil monsters, sweet creatures like E.T., or wise teachers like Yoda, they have made quite the impact on human advertising. Perhaps inspiration from the beyond is just what your next campaign needs!

If you’d like to learn how to use AI to save time and resources, uncover creative marketing insights, and predict ad performance, schedule a demo with Pattern89 today.