This Week in Social Media – Dec. 15, 2017

Sharmin Kent December 15, 2017

Lots of big news this week from Internetland. The FCC’s ruling on net neutrality has brands and tech companies on edge, Instagram wants to share your friends’ favorite images with you, and Twitter has made it easier to go longform.

FCC Ends Net Neutrality Laws

We deliver social media news every week to keep our community informed on how the changes to social platforms impact our ability to reach customers, share ideas and build relationships. Yesterday’s 3-2 decision by the FCC to scrap net neutrality laws set in 2015 may put that ability in peril.

AdWeek reports that nixing these laws makes brands and tech companies nervous because it could lead to telecoms charging more for ads and throttling competition. It could even wipe out viewability metrics–which would leave marketers in the dark when it comes to benchmarking ad performance. There’s still hope: tech companies and lawmakers plan to introduce legislation that could neutralize the FCC’s ruling.

Peek into Your Friends’ Insta Feeds

Instagram wants you to know your friends a little better. The Verge reports that the social channel is testing a “recommended for you” feature that shows posts like by a user’s friends directly in their feeds. The feature includes posts the Insta algorithm suggests as well.

For social media purists who only want a chronologically-arranged feed, this is just one more example of how social channels are morphing into ad machines. But for users whose purchases are informed by what they see on Instagram, it can become the easiest way to find new style and health trends. And brands that receive more traffic from this feature are sure to invest in it.

Twitter Threads are Officially A Thing

Depending on the way you use Twitter, threads are either a tidy way to read longer messages or the worst possible thing to slog through. Twitter’s hoping most users believe the former instead of the latter by debuting Threads, a quick way to create tweetstorms.

TechCrunch reports that, despite Twitter’s new 280 character limit, many users still write long and connected tweets and discussions. While this feature appears to be designed primarily for individual users, the use cases for brands can run the gamut from multi-part advertisements to detailed customer service.

What’s the news that’s got you talking this week? Drop me a line at sharmin@quantifi.ai and let me know.