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This Week in Social Media – Feb. 16, 2018

Sharmin Kent February 16, 2018

Thank goodness it’s Friday. This week’s social media news docket is much more varied than last week’s. Facebook is losing its younger users, Snap loses its head of sales, and Pinterest is getting even more social by adding replies.

Facebook’s Youth Exodus?

The biggest social media channels have experienced some turbulence when it comes to retaining younger users, and Facebook is no exception. But according to eMarketer, the social channel is losing young users more rapidly than previously thought. For the very first time, less than half of U.S. internet users ages 12 to 17 use Facebook on any device at least once a month.

Facebook’s push to hook youngsters early appears to have backfired: not only are critics calling for an end to its Messenger for Kids app, but a critical target audience is dropping off on its own. How can Facebook retain such an important demographic? Instagram is one channel that teens use frequently–maybe Facebook could make its mobile UI more image-heavy to satisfy that particular group. But this trend could spell trouble for long-term adoption.

Snap’s Sales Head Departs

The first quarter of 2018 has been a rough one for Snap, and its sales leader is looking for career opportunities elsewhere. The Hollywood Reporter reports that Jeff Lucas is moving on after just two years. Previously at Viacom, Lucas was added to the Snap team to attract more and bigger advertisers and help prepare for an IPO.

This departure comes on the heels of Snap’s vice president of product leaving the company and the tech industry. Losing executive leadership this quickly is either a good sign or a bad one: a fresh leadership team might be able to right the ship. But without clear direction from the top, Snapchat’s immediate future appears to be uncertain.

Pinterest Gets More Social

Pinterest has flown under the radar with its UI enhancements, but its latest update makes the channel a better place for dialogue. Social Media Today reports that the Pinterest has added Twitter-like replies to its UI, offering its users the ability to send direct messages to other Pinterest enthusiasts.

It might seem like Pinterest is a little late to the @ game, but the channel was built for displaying and sharing images and links, not necessarily real-time interaction. But it’s one way for the channel to keep its users on the UI and could drive adoption. The feature is still a “work in progress,” so it will continue to be improved and shaped to serve Pinterest’s core audiences.

What’s the social media news that’s got you talking this week? Email me at sharmin@quantifi.ai and let’s chat about it.