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This Week in Social Media – Jan. 12, 2018

Sharmin Kent January 12, 2018

Happy Friday, everyone! Indy’s roads are a skating rink this morning, but the social media superhighway is always clear, thank goodness. This week, we’re exploring Facebook’s Messenger for Kids launch on Kindle Fire, Pandora is rolling out video ads, and Snapchat’s Sponsored Filters are getting animated.

Kids and Kindles for Facebook

Kindle-owning tykes can message to their hearts’ content with the new Messenger Kids. TechCrunch reports that the app was originally available on iOS devices, but is now available in the Amazon Appstore as well.

Social media has gotten a bad rap lately, with addiction and other issues being cited as reasons to keep it away from impressionable young minds. But Messenger Kids seems to have parental controls that could keep use to a minimum. And as long as the platform stays ad-free, it could be sold as a way to keep children in touch with friends and relatives while teaching them good social media hygiene.

Pandora Goes with Video for Ads

In an interesting move, Pandora is offering pre-roll video for on-demand listening. MediaPost reports its addition to its Video Plus offering can boost revenue by tying views to on-demand requests.

One of the reasons many listeners love Pandora is its differences from Spotify. But if Pandora’s goal is to create a more on-demand experience, why not just offer an ad-supported version of its Premium service? Pandora’s been around for years and must be doing something right–there’s no reason it can’t experiment with new listener offers.

Snapchat’s Sponsored Filters Get Animated

Snapchat’s watched Facebook and Instagram copy its filters, but the company might have a new trick up its sleeve. Marketing Land reports that Snapchat is now allowing Sponsored Filters to be animated, giving the social channel a key differentiator from its imitators.

It seems like a small difference, but it’s one that could attract brands to the channel. In addition to providing brands with a new-ish ad format, it also encourages creativity–different types of animation, personalization and more could make the difference between selling units on Instagram or Snapchat.

What social media news is on your radar this week? Drop me a line at and let’s chat about it.