This Week in Social Media – Mar. 8, 2018

Sharmin Kent March 9, 2018

Happy Friday, y’all! We’ve made it to the end of the week, and it’s been a busy one. Snapchat’s shrinking its engineering team, Facebook’s merging ad tools, and Twitter is attempting to invest in its health.

Snap Shears Engineering Team

Snapchat hasn’t had the best year: between slow user growth and a widely panned UI update, the social channel is struggling to return to the top. Now The Verge reports that Snapchat’s engineering team will be cut by 10 percent.

This isn’t the first round of layoffs in the last year for Snapchat, but is the largest; while a few dozen positions were downsized in earlier layoffs, this will affect approximately 100 engineers. Delivering a better user experience with fewer engineers is a challenge the company now has to face head-on, and with less headcount.

Facebook’s Manager Merger

News that Facebook was planning to combine its ads manager and power editor came last September, but now the time has come. eConsultancy reports that the merger gives brands the ability to edit existing ads, create and customize ad reports and create Marketplace ads, a response to the channel’s lower ad inventory.

The article also notes that third-party solutions are watching closely, so as to fill in the gaps of the new native tool. The good news is there’s already a robust social ads solution that gives brands the power to create, track and improve Facebook ads. It even provides machine-learning-enhanced tools for five other social channels, delivering on multivariate testing, ad creation coaching and more. Perhaps you’ve heard of it.

Twitter’s Health Kick

What defines a “healthy conversation?” It’s a question Twitter is asking, and it’s soliciting proposals to help discover the formula for making Twitter a safer, friendlier place. MIT’s Technology Review covers the call for proposals from Twitter, noting that its focus is on four principles of a health public sphere: shared attention, shared reality, variety and receptivity.

But there are limitations: the principles identified were based on U.S. Twitter users, which represent just a fifth of the world’s users. That poses cultural and geographical issues that could make finding a universal solution even trickier.

What social media news are you chatting about this week? Email me at sharmin@quantifi.ai and let’s talk about it.