This Week in Social Media – May 4, 2018
May the Fourth be with you, readers! This week’s social media news is all over the map: Facebook and Google might be beneficiaries of GDPR, this year’s F8 was full of surprises, and Twitter is getting (even more) into the video content distribution business.
A Big-Business Side Effect of GDPR
May 25th is a big day for tech companies all over the internet: that’s the day the European Union’s General Data Protection Regulation (GDPR) goes into effect. But two of the world’s largest tech companies might actually benefit from the European Union’s stricter rules. Marketing Dive reports that the countermeasures Google and Facebook are taking could set the standards for other companies and brands, essentially giving them the power to shape the future of digital marketing and the data resulting from it .
That’s a pretty good deal for Google and Facebook—but not for smaller companies who might struggle to meet GDPR standards. With Google and Facebook poised to take almost half of all digital ad spending in 2018, this could also narrow the targeted ad landscape for publishers. That could have a long-term effect of shrinking the entire ad landscape as well, which could spell trouble for smaller companies who’ll have to compete with bigger brands with more ad resources.
F8 Unveils FaceDate
F8, Facebook’s annual developer conference, was this week and the social channel debuted quite a few news items, including a Google-like Clear History feature. Another of those items has dating sites shook: TechCrunch reports that FaceDate (hopefully not the real name) will go live later this year. Facebook will allow its users to opt-in to create a dating profile. The news sent Match’s stock tumbling, a sign that investors aren’t terribly keen on betting against the social giant.
But this doesn’t mean Facebook’s new dating features are a perfect match for the platform. There are still plenty of user concerns about data security, and pumping even more personal information into Facebook might be a turn-off for some singles. Still others are sure to wave off data concerns—conversations will begin only if two people are interested in each other, and those conversations will be limited to text. The walls between Facebook’s dating feature and Facebook proper could be enough to pique the interest of folks looking for the perfect mate.
Twitter Signs On with Big Studios
Things are looking up for Twitter. Last week, news of its two-quarter rally encouraged users and investors alike. This week, the social channel is announcing new deals with Disney, NBCUniversal and Viacom. Fortune reports that Twitter has signed more than 30 deals to augment its news, entertainment and sports offerings.
This could be good news for Twitter and its users, Twitter doesn’t have the best track record with video—especially when it comes to sports. The NFL’s first deal with Twitter didn’t end well. But the potential for live programming is still massive, especially as viewers integrate more screens into their daily viewing habits. The trick for Twitter will be allowing users to access a wide variety of programming while offering publishers enough incentive to justify the alliance. No pressure.
What’s the news where you are? Drop me a line at firstname.lastname@example.org and let’s chat bout it.