This Week in Social Media – Nov. 30, 2017

Sharmin Kent December 1, 2017

Thank goodness it’s Friday, right? This week’s news is all about new things: Snapchat launched a new UI, Facebook is taking a chance on new business features for Messenger, and Instagram is beta testing some features most users have wanted for a while now.

Snap’s Brand New Design

The Verge reports that the new design its CEO has been hinting at is now live. The goal is to make things as simple as possible for both personal users and brands, making a clear distinction between the two.

The overall goal is likely to boost user numbers, since they’ve been relatively flat lately. The new design may also give brands a new reason to try Snapchat as an ad channel. But calling these new features and UI changes a complete redesign might be overselling things just a bit. Still, if Snap ends up attracting new users and ad revenue, they can call it success.

Facebook’s Broadcast Play

Facebook is offering brands another way to reach out directly to customers. TechCrunch reports the social channel is testing Broadcast, a “self-serve mass-messaging interface that lets businesses send marketing messages to users.” Businesses can create welcome messages, titles and subtitles and calls to action.

Consumers typically give brands a decent amount of runway when it comes to ads, but how will that play on a platform designed to send direct messages to friends? Facebook is the blueprint for online ad monetization, so this may find an audience.

Instagram’s New Features

Finally! The Next Web reports Instagram is beta testing a few new features, specifically a native regram button–something Instausers have wanted for years. Following hashtags, archiving stories and adding GIFs are a few of the other features being tested.

The holiday season is a great time to try these features out determine how users will adopt them. And since Instagram’s user base is relatively stable and engaged, the channel is poised to build a stronger base of brands than Snapchat.

What’s on your social media news docket this week? Drop me a line at sharmin@quantifi.ai and let’s chat about it.