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This Week in Social Media – October 13, 2017

Sharmin Kent October 13, 2017

It’s been a busy week at Quantifi world headquarters–we’re still coming down from the excitement of yesterday’s Rise of the Rest competition. We didn’t bring home the prize, but we still had a blast and witnessed the pure strength of the Indy tech industry. We’re kind of a big deal, you guys.

Now, onto social media news:

The War on Fake News

Facebook, an organization that’s tried really hard to convince the world it’s not a media company, is working to wipe the stain of fake news from its pages. In an email obtained by BuzzFeed News, third-party stories labeled as “fake” can see a drop in future impressions by as much as 80%.

The email goes on to say that it takes an average of three days for a false story to be removed from the site, and that the majority of a story’s impressions take place during that period. It’s news that’s forcing Facebook to accelerate the process of weeding out bad content. As far as what can be done to keep third parties posting false information in the first place, that conversation seems to be relatively far off.

Snapchat Offers Context to Mobile Advertisers

TechCrunch reports that Snapchat is unveiling a feature called Context Cards. Designed similarly to existing marketing tools for paid campaigns, Context Cards allow users to find out more information about the Snaps they receive–like reviews of businesses, venues and other destinations.

Context Cards also appear to be a side swipe at Yelp, targeting the kind of spontaneous discovery Snapchat lacked before Context Cards. This could give marketers a new and novel way to leverage location-based advertising.

LinkedIn Debuts Autoplay Video Ads

Don’t you just love it when a web page starts playing some random video and you end up scrambling for the close button? Well, according to Recode, LinkedIn is willing to bet on autoplay video as a revenue source.

LinkedIn relies on selling subscriptions for revenue, and has been slow to add video. But now that video ads can be monetized, updating this feature is a logical next step. The saving grace is that LinkedIn’s autoplay videos will play without sound, saving millions of workers from having to find which browser tab is making all that noise.

Got social media news to share? Drop me a line at sharmin@quantifi.ai and let’s chat about it.