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What’s Next for Marketing? Predicting with Creative AI

Maureen Reilly June 30, 2020

Every Monday morning, I wake up and start my week by setting goals on healthy choices, exercise, and balance. I also try to list three things I’m excited about to keep me motivated for the week ahead. This is something I’ve found to be especially crucial during these challenging and unprecedented times. 

Getting excited about this week was easy. Today, Pattern89 announced that we have raised $2 million in growth capital funding. $2 million! What’s not to be excited about?

Since the beginning, Pattern89’s mission was to inspire creativity and change marketing altogether. With this round of funding, we will not only be able to continue helping marketers experiment with creativity, but help make them smarter, more accurate, and more effective. We want to debunk the myth that analytical and creative thinking can’t coexist, and help bridge the gap between technical and creative. 

This funding will help us as we expand our team, improve our AI, and develop new platforms—all while keeping our goal of empowering marketers at the forefront of our decisions. Over the last year alone, Pattern89 has increased its customer base by over 300%, and our platform has been featured in top-tier media outlets such as Adweek, New York Times, Ad Age, and more.

And as much as we love the data, we know our impact has gone beyond measurable statistics. We’ve heard first-hand from our customers that after using our platform, they feel more confident in their digital ads and they see better results than ever before. 

We also recently announced the launch of Pattern89 Predict. Now our platform eliminates the need for A/B testing by predicting a brand’s top-performing creative combinations with over 95% accuracy. As our clients begin to see results from Predict’s unparalleled insights, we know our contribution to the future of marketing is headed in the right direction.

We are thrilled that our creative AI is leading that charge.