AI understands vast amounts of data. In seconds, it will analyze billions of data points that would take a person their entire life to comb through.
Because of its power in data analysis, and data-backed predictions, AI can help humans-- like creatives and strategists-- make more effective decisions. It understands what creative decisions-- such as colors or copy choices-- are statistically proven to help you reach your goals.
By using AI to enhance your marketing up front, you will reduce waste and only build your best performing campaigns.