PATTERN89
What's a Creative SWOT?
Select a digital ad below and A.I. will determine its strengths, weaknesses, opportunities and threats.
Analyzing Color combinations Facial expressions Image tags Video length Headline Aspect ratios Number of faces Character counts
SWOT analysis complete.
Strengths
Shades of green are driving clicks, like #40691B, the color of Kermit’s… skin?
Weaknesses
People are currently engaging with ad creative that showcases a return to normal, especially live events and socializing. Kermit looks a bit lonely in this photo. Maybe it would be more effective if he had some other tea-drinking Muppet friends with him!
Opportunities
The steaming cup of tea, ☕, is the most effective emoji for brand awareness campaigns. Consider using it in your caption!
Threaths
If you were going to run this ad on Instagram, you should switch it up. Facebook Audience Network is the most cost-effective platform for single image ads.
Strengths
Single image ads are the most cost-effective formats, throughout the marketing funnel.
Weaknesses
While image ads with no people are the most cost-effective for conversion campaigns, if you are running awareness or consideration campaigns, you should use images that include people.
Opportunities
Event-focused imagery is one of the top-performing content directions this quarter. Consider zooming out of this photo to capture the whole event, not just the grill.
Threats
If you were planning on running this ad on Instagram, you might want to rethink your strategy. Facebook Audience Network is the most cost-effective platform for single-image ads. Save Instagram for your next video ad!
Strengths
Shades of blue and teal, like the colors of the sky, #4DB6DE, and the water, #2CB3D1, are driving high CTRs.
Weaknesses
This beach is stunning, but images including waterfronts are driving down engagement this quarter.
Opportunities
Event-focused imagery is one of the top-performing content directions this quarter. Maybe this volleyball game would have more success if it were set at a beach party!
Threats
AI has found that image ads with no people are the most cost-effective at driving conversions.
Strengths
Image ads with no people are the most cost-effective at driving conversions.
Weaknesses
The warm red and pink tones of this photo, like #951D21 and #AF4552, are driving down clicks. Maybe a blue firework would be more successful!
Opportunities
Instagram and the Facebook Audience Network provide the lowest costs and highest engagement rates for single image ads. If using this image, allocate budget there.
Threats
Stay away from adding text to this image. Images with no text drive higher engagement throughout the marketing funnel.
Strengths
Audiences are engaging with imagery that depicts a return to normal after the pandemic, so this picture of a group of people celebrating together is great for engagement.
Weaknesses
AI has found that image ads with no people are the most cost-effective at driving conversions.
Opportunities
Facebook Audience Network is the most cost-effective platform for single-image ads. Consider running your ad here!
Threats
Stay away from adding text to this image. Images with no text drive higher engagement throughout the marketing funnel.
Strengths
Shades of blue and teal, like the color of the tubes, #049EB1, are driving high CTRs.
Weaknesses
AI has found that image ads with no people are the most cost-effective at driving conversions.
Opportunities
The bikini emoji, ?, is up 700% this year. Consider using it in your caption!
Threats
If you were planning on running this ad on Instagram, you might want to rethink your strategy. Facebook Audience Network is the most cost-effective platform for single-image ads. Save Instagram for your next video ad!
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