PATTERN89

What's a Creative SWOT?

Select a digital ad below and A.I. will determine its strengths, weaknesses, opportunities and threats.

Analyzing Color combinations Facial expressions Image tags Video length Headline Aspect ratios Number of faces Character counts

SWOT analysis complete.

Strengths

Shades of green are driving clicks, like #40691B, the color of Kermit’s… skin?

Weaknesses

People are currently engaging with ad creative that showcases a return to normal, especially live events and socializing. Kermit looks a bit lonely in this photo. Maybe it would be more effective if he had some other tea-drinking Muppet friends with him!

Opportunities

The steaming cup of tea, ☕, is the most effective emoji for brand awareness campaigns. Consider using it in your caption!

Threaths

If you were going to run this ad on Instagram, you should switch it up. Facebook Audience Network is the most cost-effective platform for single image ads.

Strengths

Single image ads are the most cost-effective formats, throughout the marketing funnel.

Weaknesses

While image ads with no people are the most cost-effective for conversion campaigns, if you are running awareness or consideration campaigns, you should use images that include people.

Opportunities

Event-focused imagery is one of the top-performing content directions this quarter. Consider zooming out of this photo to capture the whole event, not just the grill.

Threats

If you were planning on running this ad on Instagram, you might want to rethink your strategy. Facebook Audience Network is the most cost-effective platform for single-image ads. Save Instagram for your next video ad!

Strengths

Shades of blue and teal, like the colors of the sky, #4DB6DE, and the water, #2CB3D1, are driving high CTRs.

Weaknesses

This beach is stunning, but images including waterfronts are driving down engagement this quarter.

Opportunities

Event-focused imagery is one of the top-performing content directions this quarter. Maybe this volleyball game would have more success if it were set at a beach party!

Threats

AI has found that image ads with no people are the most cost-effective at driving conversions.

Strengths

Image ads with no people are the most cost-effective at driving conversions.

Weaknesses

The warm red and pink tones of this photo, like #951D21 and #AF4552, are driving down clicks. Maybe a blue firework would be more successful!

Opportunities

Instagram and the Facebook Audience Network provide the lowest costs and highest engagement rates for single image ads. If using this image, allocate budget there.

Threats

Stay away from adding text to this image. Images with no text drive higher engagement throughout the marketing funnel.

Strengths

Audiences are engaging with imagery that depicts a return to normal after the pandemic, so this picture of a group of people celebrating together is great for engagement.

Weaknesses

AI has found that image ads with no people are the most cost-effective at driving conversions.

Opportunities

Facebook Audience Network is the most cost-effective platform for single-image ads. Consider running your ad here!

Threats

Stay away from adding text to this image. Images with no text drive higher engagement throughout the marketing funnel.

Strengths

Shades of blue and teal, like the color of the tubes, #049EB1, are driving high CTRs.

Weaknesses

AI has found that image ads with no people are the most cost-effective at driving conversions.

Opportunities

The bikini emoji, 👙, is up 700% this year. Consider using it in your caption!

Threats

If you were planning on running this ad on Instagram, you might want to rethink your strategy. Facebook Audience Network is the most cost-effective platform for single-image ads. Save Instagram for your next video ad!

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