PATTERN89
What's a Creative SWOT?
Select a digital ad below and A.I. will determine its strengths, weaknesses, opportunities and threats.
Analyzing Color combinations Facial expressions Image tags Video length Headline Aspect ratios Number of faces Character counts
SWOT analysis complete.
Strengths
Families are driving engagement, particularly in video ads.
Opportunities
Show a variety of facial expressions and sentiments to increase engagement.
WEAKNESSES
Tablets are trending down.
Threats
Watching TV is trending up. If this family was watching TV, the ad would perform better.!
Strengths
Single image ads with no people are driving up CTRs on Facebook.
Opportunities
Golden Retrievers are today’s top-performing dog breed.
WEAKNESSES
The color pink is trending down.
Threats
There are no puppies in this ad, and puppies are driving engagement!
Strengths
Consumers are engaging with images of food and drinks.
Opportunities
Include pizza or salads in your ad imagery to boost clicks.
WEAKNESSES
People are not clicking on ads that feature the color pink.
Threats
For brand awareness campaigns, soda is trending down!
Strengths
Light blue and teal are trending up.
Opportunities
The primary focus of this image is one person, but including others in the photo will drive up engagement.
WEAKNESSES
The color pink is trending down.
Threats
His mittens are iconic, but for most advertisers, a warm pair of socks are a much better creative choice.
Strengths
Shades of teal increase engagement for ads throughout the funnel.
Opportunities
Consumers are engaging with images of food-- particularly pizzas and salads.
WEAKNESSES
People are not clicking on ads that feature hot dogs or seafood. Change up your culinary choices!
Threats
Mid-funnel ads with the highest engagement have people in their photos. Include some models to boost your CTR.
Strengths
Sealife is trending up for video ads. This ad would perform especially well for conversion campaigns.
Opportunities
Diving is also trending up for conversion campaigns. If possible, include scuba divers in your underwater creative.
WEAKNESSES
This single image ad would not perform well for a conversion campaign. Collections are driving more conversions at the moment.
Threats
For an awareness campaign, do not include a diver. Images with no people are performing best for those audiences.
Strengths
Images of cities are trending up for brand awareness campaigns.
Opportunities
Certain settings-- like backyards and fences-- are also driving performance.
WEAKNESSES
There are no vehicles in this image, and cars in city settings drive peak performance.
Threats
Consumers are engaging most with images and videos that depict people!
Strengths
Salads are one of today’s top-performing foods in advertising.
Opportunities
Other food trends-- like pizza-- would drive up the CTR on this ad.
WEAKNESSES
The color pink is trending down.
Threats
There are no dogs or puppies in this image. The cat could use a click-boosting friend.
CREATIVE DIMENSIONS
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