PATTERN89
What's a Creative SWOT?
Select a digital ad below and A.I. will determine its strengths, weaknesses, opportunities and threats.
Analyzing Color combinations Facial expressions Image tags Video length Headline Aspect ratios Number of faces Character counts
SWOT analysis complete.
Strengths
Single image ads are the most cost-effective formats, throughout the marketing funnel.
Weaknesses
Image ads with no people are the most cost-effective at driving conversions. If your campaigns are focused on brand awareness or consideration though, be sure to include people.
Opportunities
Very specific summertime imagery is driving audience engagement. Include the following to drive clicks and conversions: Swimsuits, airports, luggage, gardening, tents, parks.
Threats
Bright pink, blue and green are driving down CTRs, across the funnel. Pastel shades of these colors are driving up CTRs. Use them instead.
Strengths
Vaccines are not only effective in protecting against COVID-19. They are also popular in advertising! The word “vaccine” has gone up 175% in ad body copy use, 964% in headline copy.
Weaknesses
While healthcare imagery still drives CTRs, consumers want to engage with imagery depicting a return to normalcy. Be sure to include a mix of that in campaign creative.
Opportunities
#40C0C0, which is the color of the gloves, is the color with one of the highest CTRs. Other shades of pastel blue, teal, pink and orange are driving high CTRs too.
Threats
This image would work well for top-to-mid funnel audiences. However, audiences primed for conversions click ads that don’t include people.
Strengths
Single image ads are the most cost-effective formats, throughout the marketing funnel.
Weaknesses
There are paintings in the background of this image, but including paintings drives better performance for video ads.
Opportunities
The color #40C0C0, seen on Jill Biden’s dress and Jimmy Carter’s shirt, is the color with one of the highest CTRs. Other shades of pastel blue, teal, pink and orange are driving high CTRs too.
Threats
Imagery including people drives clicks for brand awareness campaigns. Using this image in a conversion campaign is a threat though, because imagery with no people performs better.
Strengths
The color #40C0C0, and shades of blue and teal, drive the highest CTRs. The water and sky are the perfect colors to drive clicks.
Weaknesses
Image ads with no people are the most cost-effective for conversion campaigns. If you’re running awareness or consideration campaigns, make sure your creative includes people.
Opportunities
Instagram and the Facebook Audience Network provide the lowest costs and highest engagement rates for single image ads. If using this image, allocate budget there.
Threats
Very specific vacation imagery is driving audience engagement. Include the following to drive clicks and conversions: Swimsuits, airports, luggage.
Strengths
Event-focused imagery is driving engagement. The most engaging image tags are: Microphone, stage, tent and flower bouquet. How can you include these here?
Weaknesses
The color red (#F0000) is currently driving down CTRs for image ads. Could your grads wear a different color in this photo shoot?
Opportunities
Instagram and the Facebook Audience Network provide the lowest costs and highest engagement rates for single image ads. If using this image, allocate budget there.
Threats
Data indicates that consumers want to see a return to normal life in ad creative. Still, they are not engaging with imagery depicting crowds. Consider a smaller, more socially distanced group when planning your photo shoot.
Strengths
Single image ads are the most cost-effective formats, throughout the marketing funnel.
Weaknesses
Image ads with no people are the most cost-effective at driving conversions. If that is your goal, AI indicates that another choice in imagery would be your optimal choice.
Opportunities
This Bernese Mountain Dog is adorable, but the data says that Golden Retrievers are today’s top-performing dog breed.
Threats
Bright greens, like #80C040 and #40C080, are driving down CTRs for image ads.
Strengths
Event-focused imagery is driving engagement. The most engaging image tags are: Microphone, studio, tuxedo and stage. How can you include these here?
Weaknesses
Warm colors like reds (#F0000), mustards (FFC040) and rust (#C04040) are associated with decreased CTRs.
Opportunities
Instagram and the Facebook Audience Network provide the lowest costs and highest engagement rates for single image ads. If using this image, allocate budget there.
Threats
Data indicates that consumers want to see a return to normal life in ad creative. Still, they are not engaging with imagery depicting large crowds.
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