PATTERN89

What's a Creative SWOT?

Select a digital ad below and A.I. will determine its strengths, weaknesses, opportunities and threats.

Analyzing Color combinations Facial expressions Image tags Video length Headline Aspect ratios Number of faces Character counts

SWOT analysis complete.

Strengths

Families are driving engagement, particularly in video ads.

Opportunities

Show a variety of facial expressions and sentiments to increase engagement.

WEAKNESSES

Tablets are trending down.

Threats

Watching TV is trending up. If this family was watching TV, the ad would perform better.!

Strengths

Single image ads with no people are driving up CTRs on Facebook.

Opportunities

Golden Retrievers are today’s top-performing dog breed.

WEAKNESSES

The color pink is trending down.

Threats

There are no puppies in this ad, and puppies are driving engagement!

Strengths

Consumers are engaging with images of food and drinks.

Opportunities

Include pizza or salads in your ad imagery to boost clicks.

WEAKNESSES

People are not clicking on ads that feature the color pink.

Threats

For brand awareness campaigns, soda is trending down!

Strengths

Light blue and teal are trending up.

Opportunities

The primary focus of this image is one person, but including others in the photo will drive up engagement.

WEAKNESSES

The color pink is trending down.

Threats

His mittens are iconic, but for most advertisers, a warm pair of socks are a much better creative choice.

Strengths

Shades of teal increase engagement for ads throughout the funnel.

Opportunities

Consumers are engaging with images of food-- particularly pizzas and salads.

WEAKNESSES

People are not clicking on ads that feature hot dogs or seafood. Change up your culinary choices!

Threats

Mid-funnel ads with the highest engagement have people in their photos. Include some models to boost your CTR.

Strengths

Sealife is trending up for video ads. This ad would perform especially well for conversion campaigns.

Opportunities

Diving is also trending up for conversion campaigns. If possible, include scuba divers in your underwater creative.

WEAKNESSES

This single image ad would not perform well for a conversion campaign. Collections are driving more conversions at the moment.

Threats

For an awareness campaign, do not include a diver. Images with no people are performing best for those audiences.

Strengths

Images of cities are trending up for brand awareness campaigns.

Opportunities

Certain settings-- like backyards and fences-- are also driving performance.

WEAKNESSES

There are no vehicles in this image, and cars in city settings drive peak performance.

Threats

Consumers are engaging most with images and videos that depict people!

Strengths

Salads are one of today’s top-performing foods in advertising.

Opportunities

Other food trends-- like pizza-- would drive up the CTR on this ad.

WEAKNESSES

The color pink is trending down.

Threats

There are no dogs or puppies in this image. The cat could use a click-boosting friend.

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